Company: Interpublic Group (IPG) Collective Intelligence
Problem:
Collective Intelligence's (CI's) Deep Dive Reports needed a makeover. During the Covid-19 pandemic, agency professionals began working from home and no longer had the need nor equipment to print research for pitches. The Deep Dive Reports were redesigned to be graphic, and informational. The goal was to use typography and visual hierarchy to pull out 'snackable' insights on each page and create different levels of storytelling for strategists who might need more information and other pitch team members who may need less information.
Description:
Collective Intelligence's Deep Dives are long form reports that range from 40-90 pages. The reports highlight companies, history, competitors, and category intelligence and offer strategists and marketers insights to inform their creative advertising decisions for pitches and creative.
Role: Layout design, photography sourcing, color, copy editing
