Company: Interpublic Group (IPG) Collective Intelligence
Problem: Collective Intelligence's Deep Dive Reports were redesigned for a digital-first approach during COVID-19. With agency professionals working remotely, printed research became obsolete. The new design emphasized graphics, typography, and visual hierarchy to highlight key insights, catering to both strategists needing depth and pitch teams seeking quick takeaways.
Description:
Collective Intelligence's Deep Dives (40–90 pages) provide company, competitor, and category insights to help strategists and marketers craft informed advertising pitches.
Role: Layout design, photography sourcing, color, copy editing
